Motivation Matters
Written by: admin on January 5, 2018 @ 1:35 pm
Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on […]
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Motivation Matters
Written by: admin on @ 1:35 pm
Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on […]
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Family Support is Key for Succession in a Family Business
Written by: admin on January 2, 2018 @ 3:18 pm
Running a successful family business inevitably comes to a critical decision – how to continue the business when the current business owner decides it is time to retire and step away? Some decide to shut the business down. Others sell it to an outsider. Still, others decide to groom a family member to take over, […]
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Understanding Intent versus Impact in the World of Marketing
Written by: admin on December 29, 2017 @ 3:40 pm
It is essential to understand as much about your audience as possible, especially the differences between “intent” and “impact” in the world of marketing. Intent is something that you have total control over – it’s what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. […]
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A Royal Road to the Heart
Written by: admin on December 26, 2017 @ 2:46 pm
A Royal Road to the Heart “The royal road to a man’s heart is to talk to him about the thing he treasures most.” Relationships are the backbone of everything we do, especially in business. Whether you intentionally network or avoid small talk like the plague, relationships are something you can’t afford to ignore. A […]
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Using Continuity to Strengthen Your Branding Efforts
Written by: admin on December 22, 2017 @ 5:12 pm
Your brand is a lot more than just a name or a logo. It’s the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn’t your products or services (though, to be fair, they do help quite a bit) […]
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You Don’t Demand Employee Trust. You Earn It.
Written by: admin on December 19, 2017 @ 1:41 pm
Corporate culture is pretty much the key to everything in the world of business. According to a series of studies reported on by Forbes, nearly 90% of people who responded said that company culture was incredibly important for their firms. In fact, 92% said that they firmly believed that improving corporate culture would enhance the […]
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Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts
Written by: admin on December 15, 2017 @ 10:39 am
If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas, it really isn’t – at least, not if you approach it from the right angle. In truth, incorporating the holidays […]
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What Your Customers are Worth (and Why it Matters)
Written by: admin on December 12, 2017 @ 1:22 pm
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: Uncertainty about effective marketing. What is the number of […]
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