From Puce to Cerulean – What Your Brand Colors Say to Your Customers
Written by: admin on February 2, 2016 @ 2:54 pm
Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colorsâ effect on human behavior, and you can be sure that the results are worth […]
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Brand Awareness: Becoming Another Kleenex
Written by: admin on January 29, 2016 @ 1:02 pm
In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the […]
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Judging a Book by itsâ Cover â How People Choose Products Based on Packaging
Written by: admin on January 19, 2016 @ 2:28 pm
Kids and cats seem to have this well figured out. Weâve all seen or experienced first-hand the joy that kids and cats take in taking an âordinary boxâ and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if […]
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Get Your Business Headed in the Right Direction in 2016
Written by: admin on January 15, 2016 @ 2:53 pm
The new year is a time of many things. Oftentimes, people look at it as a way to get a “fresh start” in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if […]
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Data Security in 2016 and Beyond: What Your Business NEEDS To Be Prepared For
Written by: admin on January 8, 2016 @ 4:36 pm
We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you […]
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Adaptation: The Happy Accident
Written by: admin on January 1, 2016 @ 2:29 pm
One of the strange paradoxes of scientific discovery is that no matter how plodding and careful science is about most developments, some of the most astounding discoveries have occurred purely by accident. The most famous of these was the discovery of penicillin. This discovery only occurred because biologist Alexander Fleming took a vacation. Returning to […]
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Emotion in Print Marketing: What it Means and How to Do It Properly
Written by: admin on December 29, 2015 @ 1:44 pm
In some ways, the most important goal of any piece of print marketing isn’t merely to act as an educational tool for your target audience. While conveying the message of what your product or service does and why they need it is integral to the success of your campaign, it is only one small part […]
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Getting Out of Your Own Way
Written by: admin on December 25, 2015 @ 3:32 pm
Brilliant author, philosopher, and speaker Alan Watts once published his autobiographical book, In My Own Way, the title of which is a play on words with alternate meanings. An extremely independent thinker, Watts clearly did things in his own inimitable way. The clever alternate meaning is probably more common for the rest of us, where […]
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Is Your Message Being Diluted in Your Marketing Materials?
Written by: admin on December 22, 2015 @ 2:59 pm
When it comes to the marketing materials that you’re putting out into the world, there is nothing more important than the factor at the heart of it all: your message. Ultimately, the best-looking print mailer, poster, or other material in the world won’t mean a thing if you don’t have the clear, concise message in […]
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