Time Management for Entrepreneurs: Stop Killing Time and Start Investing Time
Written by: admin on March 11, 2016 @ 12:55 pm
“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss At the end of each day, do you take stock of what you’ve done and feel as though you were constantly busy, but you can’t for the life of you figure out how […]
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Anticipation is Your Friend: The Art of Teasing a Product or Service Before a Proper Launch
Written by: admin on March 8, 2016 @ 1:29 pm
All of your print marketing materials should be designed to evoke an emotional response. Most of the time when you’re marketing a product or service, your goal is to convince people to spend money on what it is that you have to offer AFTER the fact. This is time consuming and isn’t always successful, especially […]
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What Mountain Biking Can Teach You About Business Strategy
Written by: admin on March 4, 2016 @ 1:53 pm
If you’ve ever been on a mountain bike and felt the exhilaration of barreling down some well-worn single-track, you’ve likely also felt the pain of crashing headfirst into a tree. You might’ve sat there dazed, thinking, “what went wrong?” while you picked the leaves out of your helmet. You were trying so hard to avoid […]
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How Social Media Changes Everything in Terms of Customer Engagement
Written by: admin on March 3, 2016 @ 3:30 pm
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which […]
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Typography and Your Brand: How the Way Your Message Looks Affects the Way It Feels
Written by: admin on March 1, 2016 @ 1:16 pm
As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away from. The words that you’re using are so important that many people fail to pay enough attention to […]
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Pro-Tips For Rocking Your Next Trade Show
Written by: admin on February 26, 2016 @ 1:57 pm
If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick […]
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Print Marketing – What Was Once Old is Now New Again
Written by: admin on February 23, 2016 @ 6:40 pm
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary fame) mind might be little […]
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Google’s New Cohort Analysis
Written by: admin on February 19, 2016 @ 2:44 pm
If you are already heavily into online marketing analytics, this may rapidly become one of your more valuable marketing analysis tools. If you are a newbie to marketing analysis and are not yet familiar with Google’s new tool, here is some help in understanding what it is all about. First of all, cohort analysis is […]
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Employee Engagement: The Most Important Aspect of Your Business You’re Not Paying Enough Attention To
Written by: admin on February 12, 2016 @ 3:45 pm
As a marketing professional, one of the core qualities that drives success in nearly everything that you do ultimately comes down to creativity. The employees that you’ve hired have to be free to let their creative juices run wild, turning in the types of materials that establish a direct link with your target audience in […]
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