The Future of Search Rankings: What Companies Like Google Are Going to Focus on Next
Written by: admin on April 22, 2016 @ 12:26 pm
Starting in 2011, Google has made a series of regular updates to its search algorithm to determine exactly how sites appear in a results page for a particular string. Gone are the days where the site with the highest volume of relevant keywords “won.” Panda penalized spam-filled sites that offered little in the way of […]
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Demystifying Marketing on Facebook, Twitter and Instagram
Written by: admin on April 19, 2016 @ 3:48 pm
With the existing and ever-remerging social media outlets available to us, the confusion as to how to use them can sometimes make us wish for the days when only local newspaper ads and the yellow pages were used for getting our name out there. Before you throw your hands up and invest in a sandwich […]
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Marketing Automation: What You Need to Know
Written by: admin on April 12, 2016 @ 4:19 pm
“Marketing automation” is more than just a buzzword – it is a very real practice that is empowering marketers around the world to accomplish more than ever in a shorter amount of time. At its core, marketing automation is a term used to describe a set of software, technologies, and other platforms that automate marketing […]
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MPM as a Marketing Tool: What is it?
Written by: admin on April 8, 2016 @ 3:06 pm
Simply put, marketing performance measurement and management, or MPM, is a means of monitoring and adjusting marketing campaigns on the fly. Any good marketing campaign is a fluid campaign, accommodating changes and adjustments as they become needed. Large corporations spend thousands of dollars on gaining a command of MPM, but that doesn’t mean that small […]
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Change Your Leadership Style to Match Your Company’s Vision
Written by: admin on April 5, 2016 @ 12:45 pm
Nobody likes being told what to do. It rarely matters who is doing the telling, you just feel that tension rise in your neck and a little rush of adrenaline as your inner 2-year old shouts, “You’re not the boss of me!” Then, that thought that you’re an actual adult enters your mind and you […]
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Frequency in Marketing: Striking a Balance Between Quantity and Quality
Written by: admin on April 1, 2016 @ 2:49 pm
As marketing professionals, we hear it time and again – one of the fastest ways to turn a prospective client into someone that wants nothing to do with your business is to contact them too many times in too short of a period. People don’t like to be bombarded with marketing materials – it makes […]
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Pull Back the Curtain: Providing a Backstage Glimpse of Your Company
Written by: admin on March 29, 2016 @ 12:45 pm
One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always be important, equally necessary is your ability to sell yourself as a company. People want to know more about the people who work in your business and the values and […]
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Turning Failure Into Success – Stories of Famous Achievers and Their Failures
Written by: admin on March 22, 2016 @ 1:33 pm
Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat. The star product that fizzled out. It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If […]
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Tips for Getting Maximum Mileage Out of Your Marketing Content
Written by: admin on March 18, 2016 @ 3:40 pm
Too many marketers look at the content they’re creating as “one and done.” You spend a huge amount of money designing the right print mailer, send it to all of the relevant people on your list, and then never think about it again, right? Wrong. The truth of the matter is that this content is […]
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