Why You Can Never Nurture Your Leads TOO Much
Written by: admin on February 15, 2017 @ 5:35 pm
If you think that you can comfortably stop nurturing your leads as soon as they make that ever-important sale, you’re only seeing one small part of a much larger and more important picture. The fact of the matter is that you can NEVER nurture your leads too much for a variety of important reasons. Why […]
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How QR Codes Can Add to the Print Experience: Best Practices You Need to Know
Written by: admin on February 7, 2017 @ 7:20 pm
For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to do precisely that. By including a QR code on a piece of print marketing, you […]
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Are You Measuring Marketing Success Based on these Core Metrics?
Written by: admin on February 3, 2017 @ 2:27 pm
The ultimate success of your marketing campaigns comes down to a whole lot more than just how many total sales you’ve made, or how much revenue you’re bringing in each year. Remember, that one small move in one part of your campaign will have a ripple effect that adjusts everything around it. If you want […]
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Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know
Written by: admin on January 27, 2017 @ 1:45 pm
A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages and when used effectively, can compliment one another very nicely. There is one major benefit that […]
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New Year’s Resolutions for Your Small Business
Written by: admin on January 24, 2017 @ 1:20 pm
It is a tradition of sorts to make resolutions for the New Year, such as losing weight or eating healthier. Some people also include resolutions that impact their family’s future, such as resolving to plan two family vacations this year. However, most resolutions are quickly forgotten as people fall into their habitual way of living. […]
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The Amazing Power of Peer Pressure in Groups
Written by: admin on January 20, 2017 @ 1:15 pm
When Stanley’s daughter was about five and a half, it was time for her to pick out her first bike. No surprise, she wanted something with bold colors and controls. The typical child bicycle for girls was frequently some kind of flowery motif, a princess bike, or a fairy theme. However, when Stanley brought his […]
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Visual Marketing Content Trends to Prepare For in 2017
Written by: admin on January 17, 2017 @ 3:14 pm
The new year often brings with it a time of unabashed change. Regarding visual marketing content, this seems to happen like clockwork every January as a legion of marketing professionals re-ignite their search for the “next big thing” to attract the attention of their target audience. If you want to make sure your 2017 begins […]
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Cover Versus Text: What Paper Thickness Means For You
Written by: admin on January 13, 2017 @ 1:59 pm
If you’ve ever stepped foot into a print shop or ordered a print job online, you’ve most likely been faced with what can be a daunting question: What kind of paper do you want? Then, that feeling of panic sets in, much like when you’re faced with the paper or plastic question in the checkout […]
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How to Put Apps and Social Media to Work for You as a Business
Written by: admin on January 10, 2017 @ 1:44 pm
Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, […]
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