Archive for May, 2015
Lessons from Vacation Planning
It was almost the end of senior year at the university. Four close friends — Sarah, Maria, Andrea, and Kaitlin — were preparing to celebrate the momentous achievement of earning a degree. To make their upcoming graduation even sweeter, each had found employment that would begin a few weeks after they received their diploma. These […]
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Online Reviews: How to Learn from the Good and the Bad
Constructive criticism is one of the most powerful tools available to businesses of all types today. After all, who better to tell you how you’re really doing than the people you’re supposed to be pleasing in the first place? Thanks to the Internet and the scores of online review sites that have cropped up over […]
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What Children’s Dolls Can Teach Us About Marketing
Imagine overhearing a conversation between a little girl named Sarah and someone else you cannot quite identify. Sarah is addressing this other person, telling them to get dressed for the day and eat their breakfast quickly — they don’t want to be late for school. It sounds as though this other person doesn’t really want […]
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4 Mistakes You Could Be Making With Your Offline Marketing
Do you think offline marketing is obsolete? It isn’t…not by a long shot. In fact, you need to pay just as close attention to your offline marketing as you do to your online marketing in order to achieve success. Used in conjunction with online marketing, offline marketing can help ensure your message gets across to […]
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New Lessons from Seventh Grade Physics
The seventh grade physics class sat in their classroom eagerly listening to their teacher explain their next project. The class would be divided into 5 groups of 5 students. Each group would have three class sessions to design and test a small rolling car. They would all be given a variety of materials to use […]
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Using Instagram to Market Your Business
Instagram is one of the most popular social media platforms right now. As such, it’s the perfect showcase for your business. With so many people using Instagram, you need to stand out to make an impact with your audience and gain new, devoted followers. This means thinking outside the box. Here are four extraordinary ways […]
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Confusing Directions and Confusing Advertisements
Driving somewhere new always comes with a certain level of stress. Even with GPS, there are worries about getting lost, ending up in the wrong location, or otherwise having a bad experience. When someone gives you directions, whether you enter them into your GPS or they get scribbled down on a notepad, you expect them […]
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Understanding How Consumers’ Brains Think
Interestingly, the part of the brain most responsible for making buying decisions isn’t the part that thinks logically. We make the majority of our decisions using what is commonly referred to as the “reptilian brain.” This part of the brain is programmed for survival. It’s perpetually evaluating choices based on the least possible harm to […]
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Why Customer Service is One of Your Most Important Marketing Channels
When you think about all the different marketing channels you have at your disposal, they’re really all working toward the same goals, though in different ways. Each one helps to spread the word about your brand — or at least about a specific product or service you provide. Each channel also helps create new ways […]