Archive for the ‘Putting Print to Work’ Category
What Happened to Summer? Back-to-School Marketing Starts Earlier Than Ever
The temperature is soaring, steaks sizzle on the grill, and kids play in the pool, but not everyone is thinking summer. Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at […]
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Social Media and Your Marketing Strategy
When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you’ll be on your way to building up a solid customer base. Do You Have Followers […]
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5 Tips for Effective Direct Mail
Every day but Sunday, the mailbox delivers surprises. Of course, much of what arrives in the mail is expected, but that element of surprise never wanes. The mail might contain a card from a loved one, a check you didn’t expect, or a great offer from a local company, via direct marketing. Successful direct marketing […]
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Craft More Compelling, More Emotional Presentations Today
The major goal of any piece of marketing collateral is to connect with your audience in a deep, meaningful way. This is true regardless of the specific type of marketing you’re talking about – from that terrific new flyer you just designed, to a banner, and beyond. Presentations are a particularly valuable format in this […]
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Improving Your Organizational Skills With Technology
If you’re the type of person who wants to improve your time management skills, there’s a good chance that what you really need to do is improve your organizational skills. We spend so much time each day trying to remember where we put that important memo, when that upcoming meeting got rescheduled to, or simply […]
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4 Essential Tips for Time Management On-the-Go
It happens to the best of us: you’ve worked hard to build a daily routine that lets you maximize every second of every day. You’ve mastered the fine art of working smarter, not harder, and everyone in the office is jealous of your productivity skills. Then, that upcoming business trip (or even vacation) gets slotted […]
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Lessons We Can Learn From Great Business Minds of Yesteryear
Business leaders of yesteryear can teach us lessons even today. Cornelius Vanderbilt, who dominated shipping and railroads, John Pierpont “J.P.” Morgan, who built a financial empire on investments and banking, Mary Kay Ash, who founded the exceptionally successful company Mary Kay Cosmetics, and John D. Rockefeller, who founded Standard Oil as was America’s very first […]
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Top Five Ways to Work Less and Enjoy Life More
Everything today is about “more”: more money, more time, more pressure, and ultimately, more stress. However, does this rat-race life leave you feeling flat and defeated and constantly chasing an ideal you’re no longer sure exists? If this sounds like you, it’s probably time to downshift and find ways to work less and truly enjoy […]
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3 Easy Time Management Tips: How to Create More Hours in a Day
The one natural resource there never seems to be enough of is time. There are only so many hours in a day. You don’t need to wish that tomorrow will suddenly be a 35-hour day to get all of your work done. Instead, you need to start using a few small, yet critical, time management […]
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The Importance of Appreciation For Morale
As a hard worker, you want to be appreciated. This is simply human nature. We all want to feel our hard work is noticed and appreciated. After all, it only seems fair to be at least appreciated for giving your blood, sweat, and tears to make a profit for your employer. As an employer, you […]