Author Archive
Never Underestimate the Value of Good Relationships
Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she’d recently founded. Bringing these folks together to create a new […]
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Brochures: An Incredibly Effective Marketing Tool
Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why? Because Brochures Have Versatility to Spare Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just […]
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Keeping Employees Engaged During the Dreaded Month of January
Returning to work after the fun and exciting Christmas season can feel like an uphill battle. If you really want to keep your employees happy, healthy, and engaged during the dreaded month of January, there are a number of essential things to keep in mind. Encourage Your Employees to Spend Time Outside Part of the […]
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Motivation Matters
Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on […]
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Motivation Matters
Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on […]
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Family Support is Key for Succession in a Family Business
Running a successful family business inevitably comes to a critical decision – how to continue the business when the current business owner decides it is time to retire and step away? Some decide to shut the business down. Others sell it to an outsider. Still, others decide to groom a family member to take over, […]
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Understanding Intent versus Impact in the World of Marketing
It is essential to understand as much about your audience as possible, especially the differences between “intent” and “impact” in the world of marketing. Intent is something that you have total control over – it’s what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. […]
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A Royal Road to the Heart
A Royal Road to the Heart “The royal road to a man’s heart is to talk to him about the thing he treasures most.” Relationships are the backbone of everything we do, especially in business. Whether you intentionally network or avoid small talk like the plague, relationships are something you can’t afford to ignore. A […]
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Using Continuity to Strengthen Your Branding Efforts
Your brand is a lot more than just a name or a logo. It’s the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn’t your products or services (though, to be fair, they do help quite a bit) […]
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You Don’t Demand Employee Trust. You Earn It.
Corporate culture is pretty much the key to everything in the world of business. According to a series of studies reported on by Forbes, nearly 90% of people who responded said that company culture was incredibly important for their firms. In fact, 92% said that they firmly believed that improving corporate culture would enhance the […]