Author Archive
Break the Rules; It’s Okay as a Market Disruptor
Who are the folks who really define a market these days? It’s definitely not those companies who follow the market rules and play nice with everyone. More often than not, the key players and new leaders of the pack are the ones who are writing their own rules on how to operate, sell, and grow […]
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Five Ways to Provide Mind-Blowing Customer Service
Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an opportunity to provide mind-blowing customer service that people simply must share with their friends. Creating true advocates for your business should be your goal, […]
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Why Establishing Your Brand as an Authority is a Top Goal
With every piece of marketing collateral you create, you’re essentially trying to accomplish two key goals. Yes, you’re always trying to inform members of your audience about the products or services that you offer – or the ones that you’re about to launch. But at the same time, you need to do something much more […]
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The Magic of Dialogue
Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening. Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online […]
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Women Leadership Matters in Business
There are plenty of lists in business and the news. However, they frequently only represent one half of the human race with men. The fact is, women can be just as tremendous as business leaders, and they are showing their capability daily. Here are five women we all can take a lesson from in how […]
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7 Reasons Why Data is Important for Your Business
In 1854, the idea of clean sanitation in London was generally non-existent in the urban setting. There was no such thing as running water; average people had to get their water supply daily from a local street hand pump. As a result, pests and disease spread quickly, which was the case with a cholera outbreak […]
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How to Lead by Example
As a leader, the people you supervise watch your every move. To gain their confidence and trust you must provide an example they will want to follow. You could lead via a system of punishments and coercion, of course, if accelerating turnover is your hobby. But motivating them positively is a much better way to […]
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A Single Red Feather
It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of […]
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The Best Employee Benefit
“Quality is much better than quantity. One home run is much better than two doubles.” – Steve Jobs The Best Employee Benefit Work is life, and life is work. While most people wouldn’t say work defines them, employment certainly influences the pleasure or pain we experience. The average individual will spend more than 90,000 hours […]
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Sticky & Sour: The Next Step After a Bad First Impression
What are some of your most awkward professional blunders? In a recent social psychology article, Heidi Grant Halvorson shared the story of her friend Gordon and his job interview at a prestigious university: During his campus visit, Gordon was dining with a senior faculty member named Bob. As they ate, Bob commented on the quality […]